Brandon Steiner is the creator and former CEO of Steiner Sports, the world’s most recognized sports memorabilia company. He launched in 1987 and has been since recognized as “one of the most innovative figures in the history of sports memorabilia”.
In 2004, Blockbuster Video had over 9,000 stores and employed more than 80,000 people across the world. In 2010, the company famously filed for bankruptcy, and as of 2019, only one single store remains. It’s in Bend, Oregon, if you feel like making a road trip.
Every great business plan answers four important questions: What’s the goal of your business? Why will it be successful? How will you make it successful? And how much will it cost to operate?
Without customers you can’t be credible, and without credibility you won’t get customers. So HOW are YOU supposed to establish credibility with minimal clients during the early stages of your business????